What
To Do When Your Adsense Revenue Sucks
Getting
paid for Adsense Ad clicks is a very popular monetization
model for many website owners. There's just one problem?most
websites earn very little money from Adsense and their owners
can't seem to do much about it
So,
how do you ?really' increase your adsense revenue?
Here
is the question I get a lot from my coaching students?
How
can I increase my Adsense income when the only pages I rank
well for in the search engines have low value keywords on
them? In other words, my site ranks well for little used keywords,
but hardly registers at all for pages containing high value
keywords that attract high Adsense click amounts.
A
great question, and here's the solution.
Build
lots of pages that you can rank well for in the Search Engines
(using high profitability keywords from say Wordtracker) and
then use the content you write to send people to other articles
on your site that promote these high value high cost-per-click
Adsense ads.
For
example, at the end of an article on a page with an easier-to-rank-well-for
keyword, put a note that says -
"Readers
who liked this article on Making Your House A Welcoming Home
have told us they also enjoyed our article on Building A Financial
Fortress Around Your Assets because they had no idea that
they were at such a risk of losing everything they'd worked
so hard for."
...and
include a link to another article on a page containing Adsense
ads for asset protection, financial planners, lawyers and
associated services that have a very high value per click.
This
way you don't have to rank well for the most popular keyword
phrases in your niche, but your visitors still get to click
on your high value ads earning you higher Adsense revenue
and making you much happier about your website's performance
:-)
And
of course, remember that once you have your subscriber's name
and email address, you can write articles containing high
value keywords with good Adsense click payouts and then direct
your readers to those pages in your newsletter.
That
way, your subscribers have to visit the page you want them
to go to in order to read your article. If they click on one
of your Adsense ads, you'll earn a good commission...
When
you have your visitor's name and email address, you're in
the drivers seat instead of just hoping people visit the pages
with the high value keywords on them. You have a lot more
control over what your readers see and where they go when
they are on your website.
Hope
is not a business strategy. You have to plan your visitor's
experience, and having their name and email address is the
best place to start...
To
sum up...
1.
Getting every visitors' name and email address into your database
is a pivotal part of turning your website into a profitable
business. It is the one goal you should focus on above all
else...it's that important!
2.
Create the path you want your visitors to take as they move
through your website and control their experience by directing
them to where you want them to go.
3.
Build a long term relationship with your readers and they
will reward you with a lifetime income stream that just keeps
growing as you do less and less work every week.
Rocky
Tapscott is the author a free 7 Part Mini Course "How
To Build The Perfect Home Based Business Around Your Favorite
Hobby, Pastime, Sport Or Skill" which uses 6 real
life case studies to show how others have used a proven system
to build profitable businesses around their favorite hobby.
Drop
by http://www.hobbyandlifestyle.com/ecourse.html
to grab your free copy.
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