Google
Adsense - A Website Income
Many
of us have websites and as a matter of course join the Google
Adsense plan and place the appropriate script code on our
web pages. Taking for granted that visitors will come to our
web pages and quite happily click on these Google Adsense
ads and consequentially we will make money.
However,
having experimented with the placement of Google ads and reading
as much information on the subject as possible there is far
more to it than just putting the ad anywhere on your web page.
Positioning
of the Goole Adsense script is critical and it is a proven
fact that placing the ad at the top central position of your
web page directly beneath your header banner and before your
body text is a prime target area. Equally enough so is placing
your Google Adsense ad on the top left position of your left
sidebar? Both of these can result in you gaining a higher
click through rate and a better CPM figure.
Just
as important as the positioning of your ad is also the way
it is presented and you should not just accept the default
settings. It is far better to select the background colour
of the ad to match the background colour of your web site
and this also applies to the ads border colour.
Pay
careful attention also to the Google Adsense link colours,
if possible it is far more effective to match these colours
to the same colour as you use for your main body text.
As
with all things on the internet you really need to experiment
with your website and try various configurations but follow
these few simple rules and I think you will find a marked
increase in your Google income will soon appear.
Terry
Till
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